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If the demand curve facing a monopoly was 1 unit at $7,2 units at $6,3 units at $5,4 units at $4,and 5 units at $3,the marginal revenue from selling the third unit of output:
External Environment
Factors outside an organization that can influence its operation, including economic, political, social, technological, and legal factors.
Situation Analysis
Second step in a marketing plan; uses a SWOT analysis that assesses both the internal environment with regard to its Strengths and Weaknesses and the external environment in terms of its Opportunities and Threats.
Marketing Planning Process
A methodical approach to planning marketing strategies and tactics, involving situational analysis, setting goals, defining strategies, budgeting, and monitoring.
Palm Computing Inc.
A pioneering company in the development of personal digital assistants (PDAs) and early smartphones, playing a significant role in the evolution of mobile computing.
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