The Ego-Defensive Function of Attitudes Enables a Consumer to Protect

question 72

True/False

The ego-defensive function of attitudes enables a consumer to protect him- or herself from information that may be threatening.

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Definitions:

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Potential Profitability

The capacity of a business venture or investment to generate earnings and achieve financial success.