According to the Elaboration Likelihood Model (ELM),if a Consumer Is

question 119

True/False

According to the elaboration likelihood model (ELM),if a consumer is highly involved with a message,the peripheral route to persuasion will be followed.

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Definitions:

Completing A Survey

The act of answering questions or filling out a questionnaire designed to collect data on a specific topic or set of topics for analytical purposes.

Ethnographic Interview

A qualitative research method involving interactive interviews in the natural settings of the participants, aiming to gather deep insights into cultural practices, beliefs, and social interactions.

Knowledge

Information, understanding, and skills acquired through experience or education; the theoretical or practical understanding of a subject.

Attitudes

Mental and emotional entities that embody an individual's degree of like or dislike for an item, which influence their thoughts and behavior toward it.