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According to the Elaboration Likelihood Model of Persuasion,if the Consumer

question 52

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According to the elaboration likelihood model of persuasion,if the consumer is influenced more by peripheral cues than central cues,any resulting belief or attitude change will likely be enduring.

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Definitions:

Legitimate Power

A form of authority derived from a position or role that gives the holder the right to make decisions, command, and influence others.

Formal Hierarchical Authority

The clearly defined structure in an organization that dictates levels of responsibility, power, and control.

Association Power

The influence an individual or group can exert due to the connections or relationships they have.

Social Relation

The interaction and interconnectedness between individuals or entities within a society, emphasizing relationships and social structures.

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