Initial Judgment Theory Proposes That Consumers Compare Incoming Information to Their

question 86

True/False

Initial judgment theory proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude.

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Definitions:

Episodic Memory

refers to the ability to recall specific events, situations, or experiences from an individual's past, complete with contextual details.

Concepts

Abstract ideas or mental symbols that represent phenomena, objects, or conditions, forming the basic building blocks of thoughts and beliefs.

Symbols

Objects, signs, or representations that stand for or suggest something else by association, resemblance, or convention.

Words

Symbols or sounds that are used to represent objects, actions, thoughts, or feelings in communication.