Which of the Following Is True About Social Judgment Theory

question 35

Multiple Choice

Which of the following is true about social judgment theory?

• A) When an incoming message falls within the latitude of acceptance, contrast effect occurs.
• B) When the original attitude is weak, the latitude of rejection is large.
• C) When an incoming message falls within the latitude of acceptance, the attitude of the consumer is likely to change in the direction opposite to the message.
• D) When a message is perceived as being opposed to the original attitude position, it will fall within the latitude of rejection.
• E) When an incoming message falls within the latitude of rejection, assimilation occurs.

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Definitions:

Contribution Margin

The amount by which the sale of a product exceeds its variable costs, contributing towards covering fixed costs and generating profit.

Return On Investment (ROI)

A financial metric used to evaluate the efficiency or profitability of an investment, calculated by dividing the benefit (return) of an investment by the cost of the investment.

Net Operating Income

The total profit of a business after operating expenses are deducted but before taxes and interest are calculated.

Combined Margin

A measure used in financial analysis that aggregates gross profit, operating margin, and net margin.