Describe Balance Theory and How It Can Be Used to Explain

question 38

Essay

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.

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Definitions:

Duress

Compulsion, force, or pressure exerted upon a person to coerce them into performing an act against their will or judgment.

Public Policy

Principals and standards considered to be in the interests of the public and used as a guide for lawmaking.

Morally Reprehensible

Actions or behaviors that are considered extremely unacceptable by societal ethical standards.

Symbolic Interactionist

A practitioner or believer in symbolic interactionism, a theoretical perspective in sociology that focuses on how individuals interpret and give meaning to symbols in social interactions.