Examlex
The ego-defensive function of attitudes enables a consumer to protect him- or herself from information that may be threatening.
McClelland's Learned Needs
A theory suggesting that individuals’ specific needs are acquired over time and are shaped by one’s life experiences, focusing on the needs for achievement, affiliation, and power.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow in 1943, which posits that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, addressed in ascending order.
Cultural Values
The collective principles, norms, and ideals that shape a society or organization's behavior and beliefs.
Self-Actualization
Bringing to fruition one's natural talents and possibilities, viewed as an essential impulse or requirement inherent in everyone.
Q10: Every PANAS item represents a good feeling.
Q22: While tradition can be thought of as
Q25: Which of the following is true about
Q58: _ refer(s)to the ways consumers live and
Q69: Choco Fond,a dessert place,introduced a new square-shaped
Q78: Nostalgia is characterized by a yearning for
Q83: In collectivist cultures,more focus is placed on
Q86: A rule that specifies the appropriate behavior
Q109: Consumer socialization is the process through which
Q118: According to _,consumers agree on the shared