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According to the Elaboration Likelihood Model,if the Central Route to Persuasion

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According to the elaboration likelihood model,if the central route to persuasion is activated,the consumer develops a number of cognitive responses regarding the incoming message that may either support or contradict the information.


Definitions:

Indirect Method

An accounting procedure used in cash flow statements to adjust net income for changes in non-cash items and cash operating expenses.

Operating Activities

Business activities directly related to the production, sale, and delivery of a company's products or services, reflected in its cash flow.

Accumulated Depreciation

The total amount of a tangible asset's cost that has been allocated as depreciation expense since the asset was put into use.

Net Income

The amount of profit left after deducting all costs, taxes, and expenses from total revenue.

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