Initial Judgment Theory Proposes That Consumers Compare Incoming Information to Their

question 86

True/False

Initial judgment theory proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude.

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Definitions:

Query

A request for information from a database meeting specified conditions.

Parameter Query

A type of database query that requires the user to provide one or more criteria values to filter the results when the query is run.

Dialog Box

A small window that appears in a graphical interface asking the user to provide data input or make a choice.

Field Criteria

Conditions or requirements specified in a database query that determine which records to select or retrieve.