The Credibility of Sources Impacts the Certainty with Which Consumer

question 108

True/False

The credibility of sources impacts the certainty with which consumer attitudes are held,with lower levels of credibility leading to higher levels of certainty.

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Definitions:

Influence of Attitudes

The impact that personal beliefs and feelings have on an individual's behavior and decision-making processes.

Extended Fishbein Model

A model that extends the original Fishbein's theory by considering attitude toward the behavior, subjective norms, and perceived behavioral control as predictors of intentions and behaviors.

Social Pressure

The influence exerted by the social environment on individuals, compelling them to change their behaviors, values, or beliefs to conform to societal norms.

Individual Preferences

The personal likes or dislikes of an individual, influencing their choices and behaviors.