Which of the Following Is True of the Elaboration Likelihood

question 113

Multiple Choice

Which of the following is true of the elaboration likelihood model?

• A) The attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message constitute the central cues.
• B) If a consumer is not involved with a message or lacks either the motivation or ability to process information, the central route to persuasion will be followed.
• C) In the peripheral route, the consumer is unlikely to develop cognitive responses to the message.
• D) If the consumer expends considerable effort in comprehending the message then the peripheral route to persuasion is activated.
• E) Peripheral cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use.

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Definitions:

Storage Cost

Represents the expenses involved in storing inventory or materials, including warehousing, labor, and material handling costs.

Ordering Cost

The expenses associated with placing an order for additional inventory, including administrative costs and the cost of obtaining goods.

Purchase Price

The amount of money paid to buy a good or service.

Safety Stock

Additional inventory held to protect against uncertainties in demand or supply, ensuring sufficient stock is available to meet customer needs.