The Attractiveness of the Person Delivering the Message,the Number of Arguments

question 47

Multiple Choice

The attractiveness of the person delivering the message,the number of arguments presented,the expertise of the spokesperson,and the imagery or music presented along with the message are examples of _____.

• A) central cues
• B) primary cues
• C) physical cues
• D) peripheral cues
• E) relational cues

---

Definitions:

Discontinuing

The process of ending the production and sales of a product line, business segment, or an entire business.

Differential Effect

The financial impact of choosing one option over another in decision-making processes.

Residual Value

The estimated value that an asset will have at the end of its useful life.

Book Value

The value of an asset as recorded on the balance sheet, calculated as the cost of the asset minus accumulated depreciation.