Which of the Following Theories Proposes That Consumers Compare Incoming

question 59

Multiple Choice

Which of the following theories proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

• A) Elaboration likelihood theory
• B) Social judgment theory
• C) Self-congruency theory
• D) Balance theory
• E) Behavioral influence theory

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Definitions:

Convert

The process of changing or transforming data from one format or type to another, such as converting a document to PDF or a video file format.

Command Button

A graphical interface element that triggers a specific command or action when clicked by the user, often found in software applications or web pages.

Move Up

An operation to adjust the order of items in a list, sequence, or hierarchy, moving a selected item to a higher position.

Move Down

The action or command to lower the position of a selected item in a list, document, or graphical interface.