Which of the Following Statements Is True Regarding Sex Appeals

question 33

Multiple Choice

Which of the following statements is true regarding sex appeals in advertising?

• A) Consumers find sexually appealing ads to be largely ineffective.
• B) The use of nudity is ineffective for products that have intimate appeal.
• C) Males and females alike tend to react negatively to female nudity in advertising.
• D) Moderate levels of nudity are more preferred by consumers.
• E) Sex appeals in ads are effective regardless of the type of product being advertised.

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