When Material Presented Early in a Message Is Most Influential,a

question 17

Multiple Choice

When material presented early in a message is most influential,a _____ is said to occur.

• A) primacy effect
• B) contrast effect
• C) recency effect
• D) peripheral effect
• E) negative effect

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Definitions:

Physical Characteristics

Traits that define the appearance and anatomy of organisms, including height, skin color, and body type.

Racial Group

People who share physical characteristics, such as skin color, that members of a society consider socially important.

Society Consider

Society considers involves the process by which cultural, moral, ethical, and value-based judgments and norms are made by the collective consensus within a community or society.

Unequally

In a manner that is not equal or uniform, often resulting in disparities or imbalances in treatment, opportunities, or conditions.