ATTITUDE SCENARIO Serena Wants to Buy a New Hair Dryer. She Surfs

question 27

Multiple Choice

ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Attitude Scenario.According to the attitude-toward-the-object approach,if Braun introduced extra styling features like straightening and curling,which of the following methods is Braun using to change consumer attitude toward its brand?

• A) Changing beliefs
• B) Adding beliefs about new attributes
• C) Changing evaluations
• D) Changing schema-based affect
• E) Adding a social norm

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Definitions:

Education For All Handicapped Children Act

The Education for All Handicapped Children Act was a landmark legislation in the United States that required all public schools accepting federal funds to provide equal access to education for children with physical and mental disabilities.

Least Restrictive Environment

A principle in special education that students with disabilities should be educated to the maximum extent appropriate with peers who do not have disabilities.

SAT

A standardized test widely used for college admissions in the United States, assessing reading, writing, and mathematical reasoning.

ACT

A widely used achievement test measuring skills and knowledge taught in high school that is used as an entrance exam for undergraduate studies.