Late Majority Consumers and Laggards,tend to Be More Cautious About

question 122

True/False

Late majority consumers and laggards,tend to be more cautious about buying new products.

Recognize the ethical implications of marketing decisions and consumer behavior.

Explain the difference between ethics and laws within the context of business and marketing.

Illustrate the impact of cause marketing on brand preference and consumer purchase decisions.

Comprehend the processes involved in conducting a social audit and its role in evaluating a firm's social responsibility.

---

Definitions:

Anticipatory Repudiation

A declaration by one party in a contract that they do not intend to fulfill their contractual obligations, giving the other party the right to legal remedies before the breach occurs.

Discharge

The release or extinguishment of an obligation, such as a debt or duty, usually upon its fulfillment or through legal processes.

Performance

The execution, accomplishment, or carrying out of something such as a task, a contract, or a duty.

Accord and Satisfaction

A legal agreement between parties to settle a dispute by both agreeing to and performing new terms different from the original contract.