Which of the Following Types of Reference Group Influence Occurs

question 84

Multiple Choice

Which of the following types of reference group influence occurs when consumers conform to group expectations to receive a reward or avoid punishment?

• A) Hedonic influence
• B) Utilitarian influence
• C) Informational influence
• D) Value-expressive influence
• E) Affective influence

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Definitions:

Public Hysteria

A phenomenon where a large group of people display an exaggerated or uncontrollable emotion due to rumors, fear, or a perceived threat.

Media Inquiries

Requests for information or comments from the media, typically handled by an organization’s public relations department.

Government Relations

The management of interactions and communication between an organization and government officials or agencies.

Elected Officials

Individuals who have been chosen through a democratic voting process to hold public office and represent the interests of their constituents.