Consumers Who Spread Information About All Types of Products and Services

question 12

Multiple Choice

Consumers who spread information about all types of products and services that are available in the marketplace are called _____.

• A) surrogate consumers
• B) opinion leaders
• C) market mavens
• D) universal shoppers
• E) conspicuous consumers

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Definitions:

Weiner's Model

A theory of motivation and emotion in psychology that categorizes the causes of success and failure along dimensions of stability, locus of control, and controllability.

External-Unstable

An attributional style where an individual believes that the cause of events is due to changeable, external factors.

Outgroup

A social group to which an individual does not identify or belong, often seen as fundamentally different or apart from one's in-group.

Ingroup

A social group to which an individual feels they belong, often leading to favoritism towards group members and discrimination against those not in the group.