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Dev, a team leader, manages a team of project leads. He conducts an exercise for his subordinates; they are asked to pick documents that resemble those found on his desk and decide how they would respond to them. This exercise is an example of a(n) _____.
Business Ethics
Business ethics involves the application of moral principles and standards to business behavior, focusing on fairness, honesty, and integrity in corporate practices and decision-making.
Marketing Ethics
The principles and standards that define acceptable marketing conduct as determined by various stakeholders.
Conscious Marketers
Marketers who are aware of the impacts their strategies and actions have on society, the economy, and the environment, and thus make thoughtful and sustainable decisions.
Corporate Social Responsibility
Business practices that involve initiatives that benefit society and contribute positively to the community and environment.
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