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A lateral demotion involves a:
Distributor
An entity that buys non-competing products or product lines, warehouses them, and resells them to retailers or direct to the end users or customers.
Intermediaries
Intermediaries are agents or businesses that act as middlemen in the distribution process, linking producers with consumers or other businesses.
Retailer
A business entity that sells goods or commodities directly to consumers, typically in small quantities.
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