Scalar Equivalence Is Necessary to Compare Average Scores for Consumer

question 32

True/False

Scalar equivalence is necessary to compare average scores for consumer attitudes between cultures.

Understand the assumptions underlying different nonparametric tests.

Apply the Wilcoxon signed rank sum test and interpret its results.

Apply the Kruskal-Wallis test and interpret its results.

Recognize the significance levels and how they influence the outcome of hypothesis tests.