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Describe the structure of companies existing at a multinational level.
Baby Boomers
The demographic group born approximately between 1946 and 1964, often targeted by marketers for their spending power and specific needs.
Baby Busters
A term referring to the generation born immediately after the Baby Boomers, highlighting a decrease in birth rates; also known as Generation X.
University Market
The university market pertains to the specific segment of the market comprising college and university students, characterized by unique needs and purchasing behaviors.
Mass Media
Diverse media technologies intended to reach a large audience via mass communication, including broadcasting, publishing, and the internet.
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