Generations Provide a Good Basis for Marketing Segments Because the Consumer's

question 109

True/False

Generations provide a good basis for marketing segments because the consumer's age identifies their generation.

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Definitions:

Shares

Portions of ownership in a corporation.

Date Of Record

A specific date set by a company on which the shareholders of record are entitled to receive a dividend or other distribution.

Dividend

A payment made by a corporation to its shareholders, usually derived from profits.

Stock Owners

Individuals or entities that hold shares of stock in a corporation, representing partial ownership of that corporation.