Predictive Validation Is Superior to Concurrent Validation Because

question 58

Multiple Choice

Predictive validation is superior to concurrent validation because:

• A)predictive valuation involves contribution from many individuals.
• B)job applicants often have no information about organizational culture.
• C)job applicants are more motivated than an organization's employees.
• D)effort needed for predictive valuation is lesser than concurrent valuation.
• E)time taken for predictive valuation is lesser than concurrent valuation.

---

Definitions:

Place/Distribution Strategy

A component of the marketing mix that determines the channels through which a product reaches the end consumer, including decisions about retailers, online presence, and logistics.

Mass Merchandisers

Large retail stores that sell a wide variety of goods at low prices, often in bulk quantities.

Food Distributor

An entity that acts as an intermediary between food manufacturers or producers and retail establishments or food service operators, facilitating the distribution of food products.

Target Market

A specific group of potential customers identified as the intended audience for a product or service, based on shared characteristics or needs.