The Management at Saga,a Newly Opened Apparel Store Specializing in High-End

question 39

Multiple Choice

The management at Saga,a newly opened apparel store specializing in high-end designer wear for working women,intends to position its store as grand,opulent,and exclusive.Which of the following,when implemented,is most likely to reflect this intention to the consumers?

• A) Using fast-paced music as the background music in the store
• B) Using pop music as the background music in the store
• C) Using predominantly red and orange colors in the store's decor
• D) Using signage with large numerals to indicate product price
• E) Using predominantly blue in the store's decor and interiors

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Definitions:

Two-Factor Theory

A theory in psychology proposing that emotional experiences arise from physiological arousal and cognitive labeling of the cause of that arousal.

Passionate Love

An intense emotional state of affection, longing, and sexual attraction between partners.

Just-World Phenomenon

The cognitive bias to believe that the world is fair and people get what they deserve, which can influence judgments and social perceptions.

Social Attraction

The draw or appeal one individual feels towards another, influenced by factors like persona, interests, and physical appearance.