_____ Involves Usage of Quantitative and Scientific Methods to Analyze

question 14

Multiple Choice

_____ involves usage of quantitative and scientific methods to analyze data from human resource databases.

• A)Workforce analytics
• B)Statistical analytics
• C)Quantitative analytics
• D)Calculative analytics
• E)Scientific analytics

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Definitions:

Integrated Marketing Communication (IMC) Strategy

A holistic approach in marketing that aims to ensure consistency of message and the complementary use of media to reinforce the customer's brand experience.

Well-Defined Purpose

Refers to a clear, specific, and explicit goal or objective that guides an action, project, or strategy.

Personal Selling

A form of direct marketing where sales representatives personally interact with potential customers to inform about and sell their products or services.

Print

Refers to written or graphic material that has been reproduced on paper or other substrates through printing processes, such as books, magazines, and posters.