Examlex
The opportunity cost of capital is equal to:
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, leading to alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.
Selective Retention
The tendency of individuals to remember more information that is personally meaningful to them while forgetting irrelevant information.
Stimulus Generalization
The psychological principle that occurs when a response to a specific stimulus is elicited by similar stimuli, applied in marketing to create a familiar response through similar branding.
Stimulus Generalization
A phenomenon in psychology and marketing where a response to a specific stimulus is elicited by similar stimuli, used in branding and advertising.
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