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Businesses that aggressively exploit any means to increase current earnings may cross over into fraudulent account practices.
T-Account Close
A close that is based on the process that people use when they make a decision by weighing the pros against the cons.
Competitor's Product
A product that is offered by one company that serves as an alternative or rival to another company's product in the market.
Standing-Room-Only Close
A close whereby a salesperson suggests that if a prospect does not act now he or she may not be able to buy in the future, thus motivating the prospect to act immediately.
Summary of Benefits Close
A sales strategy where the salesperson summarizes the key benefits of the product or service, emphasizing its value to encourage purchase.
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