Examlex
What happens to the implied interest rate on trade credit as the time interval between the discount period and payment period is decreased?
Yale
An American private Ivy League research university located in New Haven, Connecticut, known for its excellent educational programs.
Source Factor
Elements related to the origin or communicator of a message that affect its persuasiveness or the audience's response.
Persuasibility
The extent to which an individual is susceptible to being persuaded or influenced by arguments or messages.
Persuasive Communications
Messages designed to influence or alter the audience's beliefs, attitudes, intentions, motivations, or behaviors.
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