Which of the Following Elements of Credit Terms Might Discourage

question 99

Multiple Choice

Which of the following elements of credit terms might discourage purchasers from paying with a discount?

• A) A higher discount percentage
• B) A shorter payment period
• C) A longer discount period
• D) A longer payment period

Understand the different categories of customers according to Everett Rogers' technology adoption life cycle and their characteristics.

Grasp the overall goal and importance of the technology adoption cycle in marketing and product development.

Learn strategies for successfully crossing the "chasm" in the technology adoption life cycle.

Distinguish between consumers and customers and their roles in the purchasing process.