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Physical risk is the risk associated with how other consumers will view the purchase.
Neuroticism
A personality trait characterized by emotional instability, anxiety, moodiness, worry, and fear.
Negative Emotions
Feelings that are generally perceived as unpleasant or undesirable, such as sadness, anger, and fear, influencing both psychological and physical well-being.
Impulsivity
A tendency to act on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences.
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