Which of the Following Is True of the Experiential Decision-Making

question 89

Multiple Choice

Which of the following is true of the experiential decision-making perspective?

• A) It assumes that consumers follow a "think-feel-do" hierarchy in making decisions.
• B) It assumes that consumers' decision-making involves extensive cognitive effort.
• C) It assumes that consumers' decision-making processes merely focus on utilitarian value.
• D) It assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption.
• E) It assumes that consumers derive value from the end result of their decisions and not the experience.