Laurie Owns a Pluto X20 Convertible

question 114

Multiple Choice

Laurie owns a Pluto X20 convertible.She and her husband have owned several other Pluto automobiles over the years.She has even convinced several family members and friends to buy Pluto automobiles.Recently,however,she had a bad service experience at the Pluto dealership in the city she just moved to.Nevertheless,she still decides to purchase a Pluto Y20 this year for her daughter and another Z20 when she needs a new car in a few years.Which of the following best illustrates Laurie's engagement with Pluto automobiles?

• A) Brand loyalty
• B) Brand inertia
• C) Brand longevity
• D) Brand consistency
• E) Brand equity

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Definitions:

Emotionally Distant

Refers to individuals who are not easily open to sharing their feelings or forming close emotional connections with others.

Myths

Traditional stories, often with a historical basis, that serve to explain a practice, belief, or natural phenomenon.

Misconceptions

Incorrect or mistaken beliefs or ideas stemming from misunderstanding or lack of knowledge.

Provocatively

In a manner intended to arouse or elicit a strong reaction or interest, often by challenging conventional norms.