Many Consumers Shop at Discount Stores,even Though They Don't Really

question 119

Multiple Choice

Many consumers shop at discount stores,even though they don't really like shopping there.Most of the consumers don't feel any connection with the store; it's just that they don't want to pay higher prices elsewhere.Which of the following best describes this phenomenon of shopping repeatedly at discount stores without a commitment or feeling of connectedness to the store?

• A) Brand loyalty
• B) Brand inertia
• C) Brand equity
• D) Brand consistency
• E) Brand longevity

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Definitions:

Inherent Power

The authority possessed by a sovereign state or government without needing to be granted by a law, deriving from the very nature of the government's existence.

Government

The organization, or group of people governing an organized community, often a state, and responsible for the creation and enforcement of laws.

Governmental Classification

The organization or categorization of information, individuals, or entities by a government based on certain criteria.

Defamation

The act of damaging someone's reputation by making false and harmful statements.