Explain the Types of Consumer Search Behavior with an Example

question 54

Essay

Explain the types of consumer search behavior with an example each.

---

Definitions:

Ingroup Member

An individual who belongs to and identifies with a particular group or category that is distinct from others.

Psychological Payoffs

The benefits or rewards that individuals receive from their behaviors or beliefs, which can serve to reinforce these actions or views.

Bystander Effect

The phenomenon where individuals are less likely to offer help to a victim when other people are present.

Prosocial Behavior

Social behaviors that benefit other people or society as a whole, such as helping, sharing, donating, co-operating, and volunteering.