Which of the Following Is a Deeply-Held Commitment to Rebuy

question 36

Multiple Choice

Which of the following is a deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?

• A) Brand equity
• B) Brand inertia
• C) Brand longevity
• D) Brand preference
• E) Brand loyalty

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Definitions:

Equity Theory

A theory in social psychology that explains how individuals perceive and react to fairness or unfairness in distribution of resources within their interpersonal relationships.

Job Security

The assurance or probability that an individual will keep their job without the risk of becoming unemployed.

Equity Theory

A theory of motivation that suggests individuals assess their job satisfaction based on the ratio of inputs to outcomes, compared to others.

Market Price

The price at which an item or service is traded in the competitive marketplace.