Which of the Following Includes Alternatives in the Awareness Set

question 81

Multiple Choice

Which of the following includes alternatives in the awareness set to which consumers are indifferent?

• A) Active set
• B) Inept set
• C) Inert set
• D) Consideration set
• E) Dormant set

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Definitions:

Competitive Edge

An advantage a company has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.

Uniqueness

The quality of being one of a kind or unlike anything else.

Window of Opportunity

A brief period during which a specific action can be taken or a situation exploited before circumstances change.

Technical Excellence

Achieving the highest level of skill or proficiency in a particular area of technology or technical practice.