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MM proposition I states that a firm's value is unaffected by its:
Major Amusement Park
A large-scale theme park offering a variety of rides, shows, and attractions designed to cater to both adults and children.
Department Store Branch
A subsidiary location of a major department store, often found in different cities or areas from the main store.
Retail Image
The perception that consumers have of a retail store, influenced by its branding, service quality, and overall shopping experience.
Shopper's Mind
Refers to the psychology and decision-making processes of consumers as they engage in the act of shopping, including motivations and behaviors that influence their purchase decisions.
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