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In a world with corporate taxes but no possibility of financial distress, the value of the firm is maximized when the:
Niche Media Emotional Appeals
Marketing techniques used by specialized media channels to evoke emotional responses from a targeted audience within a specific niche market.
Consistent and Compelling Message
A marketing strategy that ensures all brand communications are uniform and engaging across all platforms and mediums.
Pull Strategies
Marketing strategies aimed at creating demand among consumers first, encouraging them to actively seek out a product or brand, which in turn prompts retailers to stock it.
Push Strategies
Marketing strategies that involve "pushing" products towards consumers by ensuring visibility in distribution channels.
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