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Which of the following is least likely to contribute to the positive-NPV investments found in product markets?
Short-Term Orientation
A cultural or individual preference for immediate outcomes and gratification, focusing on the present rather than the future.
Future Rewards
pertains to benefits or recognitions that are anticipated in the future as a result of specific actions or behaviors today.
Social Obligations
Duties or responsibilities that individuals are expected to fulfill in their interactions with other members of society.
Mores
Deeply ingrained cultural norms or moral views that dictate what is considered right and wrong within a society.
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