Examlex
Managers that accept projects that only break even on an accounting basis are helping their shareholders.
Relationship
The way in which two or more concepts, objects, or people are connected, or the state of being connected.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the message's content.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, messaging, or appeal.
Factors
Variables or elements that contribute to a particular outcome or situation.
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