Which of the Following Types of Evaluation Do Consumers Use

question 76

Multiple Choice

Which of the following types of evaluation do consumers use to evaluate products based on the overall feeling that is evoked by the alternative?

• A) Attribute-based evaluation
• B) Content-based evaluation
• C) Benefit-based evaluation
• D) Affect-based evaluation
• E) Cognition-based evaluation

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Definitions:

Production Function

A model in mathematics that delineates how production inputs are related to the output generated.

Long-run

A period of time in which all factors of production and costs are variable, allowing companies to adjust all inputs.

Industry Supply Curve

A graphical curve that shows the total quantity of a good that producers in an industry are willing and able to supply at different price levels.

Long-run Total Cost

The total cost associated with the production of a certain quantity of output when all inputs, including both fixed and variable, are fully adjustable.