Which of the Following Statements Is True About the Issues

question 97

Multiple Choice

Which of the following statements is true about the issues that affect consumer judgments?

• A) Consumer judgments based on the perceived relationship between attributes of products always lead to negatively biased implications about the product.
• B) Brand names have an impact on consumer judgments.
• C) If consumers cannot tell the difference between two options, then their judgments about the products are highly accurate.
• D) Consumers who are highly impulsive make the best judgments.
• E) Brand inertia is often used by consumers as a signal of quality.

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Definitions:

Actor/Observer Bias

This refers to the tendency to attribute one's own actions to external causes while attributing other people's behaviors to their internal characteristics.

Spatial Skills

The ability to understand, reason, and remember the spatial relations among objects or space.

Navigational Skills

The abilities and mental processes involved in the determination of one's position and the planning and following of a route.

Practice Driving

The act of rehearsing the operation of a vehicle under various conditions to enhance driving skills and safety.