Which of the Following Is Used to Understand the Attributes

question 74

Multiple Choice

Which of the following is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives?

• A) Cluster analysis
• B) Conjoint analysis
• C) Regression analysis
• D) Factor analysis
• E) Time series analysis

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Definitions:

Numerical Variables

Variables that represent quantifiable data, allowing for mathematical operations to be performed on them.

Poisson Distribution

A probability distribution that expresses the likelihood of a given number of events occurring in a fixed interval of time or space.

Normal Distribution

A type of continuous probability distribution for a real-valued random variable, characterized by a symmetric bell-shaped curve.

Binomial Distribution

A probability distribution that summarizes the likelihood that a variable will take one of two independent values under a given set of parameters.