A Consumer Wants to Purchase a Television

question 61

Essay

A consumer wants to purchase a television.He has identified the determinant attributes and their importance as well as his beliefs of how the three brands he's considering perform on each attribute.Using the information given below,answer the following questions.

(a) Assuming a minimum cutoff point of 5,use the conjunctive rule to determine the brand that will be selected.Explain your answer.
(b) Assuming a minimum cutoff point of 9,use the disjunctive rule to determine the brand that will be selected.Explain your answer.
(c) Use the lexicographic rule to determine the brand that will be selected.Explain your answer.
(d) Assuming a minimum cutoff point of 5,use the elimination-by-aspects rule (EBA)to determine the brand that will be selected.Explain your answer.

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Definitions:

Jansenists

Followers of Jansenism, a Catholic theological movement in the 17th and 18th centuries that emphasized original sin, human depravity, the necessity of divine grace, and predestination.

Scientific Discovery

The process of finding something unknown or unrecognized by using scientific methods, often leading to new knowledge and understanding of the natural world.

Index of Forbidden

A list of books that the Roman Catholic Church banned because they were considered heretical or contrary to morality, officially called the Index Librorum Prohibitorum.

Papacy

The office or authority of the Pope, the leader of the Roman Catholic Church, representing both spiritual and temporal power.