Examlex
How much should you be prepared to pay for a 10-year bond with a 6% coupon and a yield to maturity of 7.5%?
Heuristic/Systematic Model
Theory that posits two routes to persuasion, via either conscious or automatic processing.
Personal Relevance Theory
A theory suggesting that people are more likely to be persuaded by messages that they find personally relevant or meaningful.
Peripheral Cue
A type of stimulus in persuasion that influences a person's attitude or behavior through indirect or secondary features, rather than the central message itself.
Central Route
A method of persuasion that involves deep processing of information, focusing on the arguments and content to change attitudes.
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