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Rhonda and Reggie Hotspur are working hard to save for their children's college education.They don't need more cash for current consumption but will face big tuition bills in 2020.Should they therefore avoid investing in stocks that pay generous current cash dividends? Explain briefly.
Economies of Scale
Cost advantages obtained due to increased production levels, where the cost per unit of production decreases as the volume produced increases.
Economies of Scope
Cost advantages that a business obtains through the diversification of product lines, enabling more efficient use of resources.
Behavioral Target Marketing
A marketing strategy that uses consumer behavior, including browsing and purchasing history, to tailor advertising and promotions.
Niche Marketing
A targeted marketing strategy focusing on a specific segment of the market that has unique preferences or needs, aiming to become a big fish in a small pond.
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