MSM Ltd Has a Strategy of Being the First to Market

question 13

Multiple Choice

MSM Ltd. has a strategy of being the first to market with new products and so it measures the number of new products introduced each year. Where does this measure fit in the balanced scorecard?

• A) Financial perspective
• B) Customer perspective
• C) Internal business process perspective
• D) Innovation and learning perspective

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Definitions:

Buffer

A temporary storage area that holds data while it's being transferred or processed to compensate for differences in processing rate.

Bottom-Line-Last Messages

Communication approach where the main point or conclusion is saved for the end of the message.

Cultural Differences

Variations in the norms, values, beliefs, and practices among people from different backgrounds or societies.

Negative Message

Communication that conveys disappointing, discouraging, or unfavorable information.